HOYA's Distortion-Free Optics integrates four key components-lens materials, design, treatment and mounting system. In addition to eliminating the need for screws, wires or rims, the Avantek Mounting System offers superior durability in comparison to drill mounts, the company pointed out.

"As an industry we struggle for the words to describe why one lens is better than another and we just keep using the word 'better'," said Barney Dougher, president of HOYA Vision Care. He pointed out, "HOYA Distortion Free Optics with the Avantek Mounting System is a complete Vision System which gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach. It is not often ECPs can naturally steer the conversation to all of those factors, now they can."

"In the past, it has been nearly impossible to make show-and-tell with lenses exciting for the patient, however our partnership with HOYA has added a whole new dimension to the conversation." said Bob Zider, founder and CEO of Avantek, "We have a great partner in HOYA, and our collective dedication to innovation and striving to give the patient the best available, is the driving force behind our early success." Hoya Corporation is a global technology company traded on the Japanese stock exchange and a leading supplier of innovative and high‐tech and health care products based upon its advanced optics technologies. Avantek is a privately owned company which specializes in bringing new technology to the optical industry. It was founded by The Beta Group.

- Vision Monday

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