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Vision Choice Awards: Voted Best New Product Vision Expo West 2012 

HOYA's Distortion-Free Optics integrates four key components-lens materials, design, treatment and mounting system. In addition to eliminating the need for screws, wires or rims, the Avantek Mounting System offers superior durability in comparison to drill mounts, the company pointed out.

"As an industry we struggle for the words to describe why one lens is better than another and we just keep using the word 'better'," said Barney Dougher, president of HOYA Vision Care. He pointed out, "HOYA Distortion Free Optics with the Avantek Mounting System is a complete Vision System which gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach. It is not often ECPs can naturally steer the conversation to all of those factors, now they can."

"In the past, it has been nearly impossible to make show-and-tell with lenses exciting for the patient, however our partnership with HOYA has added a whole new dimension to the conversation." said Bob Zider, founder and CEO of Avantek, "We have a great partner in HOYA, and our collective dedication to innovation and striving to give the patient the best available, is the driving force behind our early success." Hoya Corporation is a global technology company traded on the Japanese stock exchange and a leading supplier of innovative and high‐tech and health care products based upon its advanced optics technologies. Avantek is a privately owned company which specializes in bringing new technology to the optical industry. It was founded by The Beta Group.

Vision Choice Awards: Voted Best New Product Vision Expo East 2014

HOYA’s Distortion Free Optics TM with the Avantek Mounting System® was voted “Best New Product” at International Vision Expo East. The unique system allows eyecare professionals to demonstrate the finest optical lens technology available today while at the same time allowing the patient to immediately relate to the visual experience.

This is the product’s second generation and its second win of this award. Research from independent eye care providers lead to the style innovations showcased with plans to bring them to market later this year.

“Designed and styled to compete with high-end rimless lines of eyewear, the HOYA DF complete Vision System gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach,” said Barney Dougher, President and CEO of HOYA Vision Care, North America, “It is not often ECPs can naturally steer the conversation to all of those factors and now they can. Annual consumer studies from The Vision Council consistently tell us that “scratch resistance” and “lightweight” are two of the top three attributes patients want in their eye wear – HOYA DF delivers on both counts.”

Every eye care practitioner knows the stresses and limitations of frames and 3-piece drill mounts. Until now, all frames have applied pressure to the lenses and distorted the optical properties, which is easily seen when looking at the lenses or any set of eye wear through a Polariscope. Distortion-Free Optics integrates four key components – lens materials, design, treatment and mounting system. In addition to eliminating the need for obstructive screws, wires or rims, the Avantek Mounting System® offers superior durability in comparison to drill mounts. This allows the patient to enjoy the best visual experience available today.

“HOYA Distortion Free Optics with the Avantek Mounting System® is a complete Vision System. This is unique, and it gives ECPs a way to easily demonstrate all of the technology that goes into an excellent visual experience to their patients,” stated Grant Zider, HOYA DF Avantek National Product Manager.